Here are some examples of social media content I created for the University of San Francisco, specifically for the Enrollment Communications team (@usfca_admission) and the Office of Marketing Communications (@usfca). All content aligns with the University's brand values and entertains a wide target audience, including current students and faculty, alumni, prospective students, and families by showing campus events, student life, academics, and the San Francisco experience.
Day in the Bay Campaign
I designed a social media campaign to engage prospective students and showcase campus life for USF's "Day in the Bay" admissions event. The campaign featured two A/B-tested ads and a dynamic event recap video, with the sponsored ad set Chappell Roan's "Hot to Go" generated 90k views on TikTok and 47k on Instagram, along with nearly 900 interactions. The campaign successfully amplified excitement for the event, helping future USF students envision their college life.
Day in the Bay Newspaper ad
Event recap
Hot To Go ad
Photo from Day in the Bay
Spring Break Series
I created a mini series of activities that students staying in the Bay Area could do for spring break. Inspired by SF influencers like @andeverything__nice and @loveletterstosf_, I researched activities for students to do, photographed them, and designed these carousel posts.
More Content
Photography
