The content and compositions contend with a diversity of subject matters, mediums, typographic arrangements, hierarchy of information, and underlying text/grid structures. This series serves to catalog a foundational understanding of how text and composition come together to create meaning and interest. These type studies also establish an understanding of typographic experimentation, functionality, and working within visual constraints/systems
Exhibition Flyer
Parameters:
1. Only use Aktiv Grotesk Regular (and Regular Italic when needed) at 18/32.
2. Use Placement & Alignment to denote hierarchy and only 1 size, 1 weight.
Specs:
1. Use the provided text.
2. Use an 11" X 17" vertical composition.
3. Set a 1" top, bottom, left, right margin.
4. Set up a 4-column and 6-row grid with a 0.25" gutter.
5. Create 3 different compositions: flush left ragged right, flush right ragged left, and centered/justified.
Recipe viewed on a tablet
Parameters:
1. Only use Aktiv Grotesk Regular at XX/XX (whatever size and line spacing you want).
2. Use placement, alignment, line spacing, and type size to denote hierarchy.
Specs:
1. Use a family recipe.
2. Use an 8.5" X 11" horizontal composition.
3. Set a .75" margin all around.
4. Set up a 4-column and 6-row grid with a .25" gutter.
5. Create 3 different compositions.
6. Only work in black and white.
Muni Bus Schedule
Parameters:
1. Use Aktiv Grotesk Family (you can now use any combination of weights/styles/sizes).
2. Use type style, placement, alignment, leading, and type size to denote hierarchy.
Specs:
1. Use the provided schedule.
2. Use an 8.5"x11" vertical composition.
3. Set a 1" margin all around.
4. Apply an 8-column vertical grid with a .125" gutter, and an 8-row horizontal grid.
5. Create 3 different compositions.
6. Only work in black and white
Poem
Parameters:
1. Use the Edita type family.
Specs:
1. Use the provided text or a poem of similar length.
2. Use an 8" x8" document with at least a .5" margin all around.
3. Apply a 4-column and 6-row grid with .1875" gutters.
4. Create 5 different compositions.
5. Only work in black and white.
Play Script
Parameters:
1. Use the Edita and Aktiv Grotesk families.
2. Use Placement, Alignment, Typeface, Weight, Leading, Type sizes, Kerning, and Tracking to denote hierarchy.
3. Use image(s) in at least 1 of your compositions. (This can be anything that is meaningful to the excerpt.)
Specs:
1. Use the provided text.
2. Use a 5”x 8” double-page spread with a .5” margin on top, bottom, outside, and inside. The design across those two pages to make a spread.
3. Apply a 2-column vertical grid with a .125” gutter, and a 5-row horizontal grid.
4. Create 2 different compositions.
5. Only work in black and white.
