Cruel Tunes is an adult card game for music and comedy lovers, played similarly to Cards Against Humanity but with a musical twist. As a Social Media Intern, I created and posted daily photo and video content for Instagram and TikTok. Over the course of a year, my efforts boosted the company’s TikTok following by 150% with 727,000 total video views, and increased their Instagram following by 57%, reaching 2.7 million accounts. Below are some of the projects I did on Instagram, TikTok, and Amazon.
I created this TikTok filter for Cruel Tunes using Effect House before the release of Taylor Swift's album "Midnights". The filter has been used in over 38,000 posts on TikTok, and Taylor herself even liked a video using the filter.
I designed images for Cruel Tunes' Amazon storefront using Photoshop and Illustrator. My task was to redesign their original product photos, which previously only featured basic shots of the game, to better showcase its uses and rules. The redesign was inspired by strategies used by other card games on Amazon.
Here are examples of TikTok videos I created for Cruel Tunes to engage the target audience, build the brand’s presence in the music and comedy niches on TikTok, and drive both follower growth and sales
Here are examples of Instagram posts I designed following the brand's guidelines. These posts provided entertaining content for followers and encouraged engagement, such as comments and story shares, by incorporating trends like Spotify Wrapped, astrology, and music releases.
